The Superbowl lands in your own back yard like maybe once in a lifetime. Lucky for us. We helped Target show their spirit, creating a multitude of location-based content for the event. Deliverables included flagship store digital signage, rear-screen projection store window content, and augmented reality experiences. Partnering with agency KNOCK, it was a once in a lifetime opportunity – or at least until the Superbowl comes back to Minneapolis again.