Dreamin’

Kentucky Lottery

We spent a lot of time bending, folding, tearing, and generally torturing real currency. It was all to help conceptualize our main character in this campaign, who dreams of a magical day when the lottery brings on a windfall of more and more dollars. More than a few dollar bills were harmed in the making of this spot. In partnership with The PPS Group and Bandy Carroll Hellidge.

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